Sensuality in mailer packaging is enticing, which is why brand owners and packaging experts are increasingly banking on differentiation through point-of-sale mailer packaging that appeals to all human senses.
Multi-sensory Mailer Packaging Design
Multi-sensory packaging design is more than just a new buzzword in the packaging world. When affection develops between two people, a multi-sensory situation occurs. The five senses come into play. After the proverbial “first glance” comes tactile, acoustic, olfactory, and gustatory stimuli that arouse the “ultimate emotions” within the consumers. Since the latest research findings reveal that the brain ignores brands, brand owners and packaging experts are well-advised to appeal to consumers at the POS in a multi-sensory manner by using their products’ custom mailer boxes to stimulate and arouse emotions.
Those who make their multi-sensory packaging send signals that the brain directly converts into buying impulses. When a consumer can recall multiple sensory impressions that a product has conveyed, his brand or product loyalty increases significantly. But if only one sensory image is conveyed and recalled, this value is halved. Multi-sensory custom mailer boxes are used to attract and hold customers to use their senses, touch, taste, smell, sight, and sound to attract them towards the product and influence their buying decisions both cleverly and selectively.
Some high-end brands create visually appealing packaging boxes. These packaging boxes not only look valuable, but they sound valuable as well. When the packaging boxes are opened, a magnetic mechanism produces a pleasing, high-quality sound.
Because direct contact between the consumers and the goods occurs at the POS, this is the opportunity, and indeed the task of custom printed mailer boxes above all, to turn sensory stimulation into a buying impulse.
Significance of Multi-sensory Design
The Packaging Republic highlights mechanisms and possibilities and emphasizes the significance of a multi-sensory consumer approach for branding, marketing and custom printed mailer boxes. They also made clear the enormous, untapped potential for a new generation of branding and customized boxes’ design and suggested ways to take advantage of this.
Multi-sensory wholesale mailer boxes secure sustained loyalty for their brands. Perfectly multi-sensory designed wholesale mailer boxes secure the brand’s existence as well. This means optimizing the design of your product packaging is an essential component of branding. Read more the general time.
Therefore, the brand experts recommend multi-sensory brand management. They claim that mailer boxes can considerably increase brand attraction. The dominance of advertising is over. Spreading the advertising budget over other media forms had its day. Nowadays, the challenge is not to expand marketing communication but to use the resources more effectively. Direct and targeted marketing communication is where the future lies. Ask yourself, what can be more direct and effective than mailer boxes? Probably no other advertising medium can. It is the packaging that is face-to-face with the consumer at the moment the buying decision is made.
There are many innovative possibilities to meet the demand for multi-sensory appeal at POS via the material, the packaging, and the POS display. There is a lot of product packaging that demonstrates the potential of appealing to the human five senses by using modern packaging technology. The various combinations of construction and graphic enhancement provide almost unlimited scope for multi-sensory packaging design. These include laminating, foil stamping, relief embossing, coding, die-cutting, gluing, window patching, or sound effects.
