The legal market today demands that law firms and lawyers stand out from the competition, particularly when it comes to digital marketing. As a personal injury attorney, you need potential clients to notice you or your practice. To differentiate your legal services, you should invest in a professional, well-designed website. Given the accessibility of the internet, a lot of people first look for legal services online.
Your personal injury law firm must have a professionally-designed, effective website, so it constantly attracts leads and possible clients. Experts at Nifty Marketing can help you achieve your design goals to get your practice in front of those who are looking for the kind of legal services you are offering. They can design your site in a way that reflects your law firm and its values. The best website design establishes your online credibility and authority. Below are website best practices you must embrace to come up with the most appealing and functional personal injury law firm website:
Focus on Simplicity and Uniqueness
When it comes to the site’s overall design and homepage, less is more. Keep in mind that your site reflects your brand and this is what possible clients will use when making an impression of your law firm. While there are ready-made templates you can find online, the best website does not look like the websites of other firms. You want to focus on creating a unique impression. This way, your firm will stand out and possible clients will remember your firm over your competitors.
When you design your website, consider the message you want clients to get. For instance, you can have “hero areas” on the homepage. Such areas are bigger and have images or texts. Given their size, these areas draw the attention of visitors, which sets the visual tone for other parts of your homepage and site.
Incorporate Bigger, More Readable Fron Sizes
Examine some websites and consider the font size that you think is easier to view and read. Most people like to stay on websites that use bigger fonts. Tiny fonts on your site pages will make your content almost unreadable and not quite attractive.
Include Calls to Action (CTAs)
The homepage’s CTA draws visitors deeper into the website. Consider some points when you design a Call-to-action such as where it goes and whether it stands out from other pages on your website. Also, ensure your CTA is linked to another page.
